<p style=”text-align: center;”>Laying the Groundwork for Success: Marketing & Prepping for Your Festival Shows
Art/Business Workshop
Thursday, March 9, 6:00pm – 9:00pm
Shoreline Center – Arden Room, 18560 1st Ave NE, Shoreline, WA.</p>
<p style=”text-align: left;”>Are you new to the art of art festivals (or returning and want to learn a few new tricks)? Want to get a better handle on balancing your art and your business in a festival venue? As we near the start of the 2017 summer festival season, the coordinators for the Shoreline Arts Festival’s Artist Marketplace, Jody McCrain & Sella Rush, offer their perspective on the festival scene, share their successes and secrets, and hopefully spark new ideas for you.</p>
This workshop will cover how to lay the groundwork for a great festival using social media & word of mouth to market your events, effective booth set-up & display, and proper equipment prep (money, packaging, emergencies).
Tickets: $15 via Brown Paper Tickets
Want even more insights on how to make this year’s festival season a success? Check out the final Art/Business Workshop of the series:
Becoming a Festival Standout: Selling Your Work & Yourself to Customers
March 23, 6pm – 9pm, Shoreline Center – Arden Room, $15
Tips for telling your story, learning to listen, and artist etiquette in the arts festival environment.
About the Instructors:
Jody McCrain
Co-founder of McCrain Photography, Jody McCrain has been involved with the art festival world for the past nine years. She and her husband, Phil McCrain, have participated in many local and regional festivals throughout the Northwest. She has also served as co-director of the Shoreline Artists’ Market for the past six years (last five with Sella Rush). She is a member of the Northwest Art Alliance (Best of the Northwest) Board, and she recently accepted the position of Artist Selection and Jury Pool Coordinator. Having experienced festivals from both the artist and business side, Jody is excited to share with other artists the highs and lows of this journey.
Sella Rush
Shoreline-based jewelry artist Sella Rush (of Shi-Shi Design) has been selling her handmade pieces in the Pacific NW for eight years. During that time, she’s been accepted, wait-listed, and–shockingly–rejected for festivals and markets throughout the area. Sella has also served as co-coordinator (with Jody McCrain) of the Shoreline Arts Festival’s Artist Marketplace for the past five years. As an active artist and festival organizer, Sella is very happy to share with her fellow artists the lessons she’s learned on both sides of the glass.
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Art/Business Workshops are brought to you by the Shoreline-Lake Forest Park Arts Council, a 501(c)(3) nonprofit organization whose mission is to cultivate creativity and inspire our community through the arts.</p>
